eCommerce in Kenya: are we entering the era of social shopping? According to the Global Digital Stats and Report, there were 22.86 Million internet users in Kenya in January 2020. Social Media Users summed up to almost 8.80 Million. This shows customers are already engaging with brands through social media, and if you’re not engaging directly with your audience through social platforms like Facebook, Twitter, and Instagram, you’re missing out!
Great digital marketing strategy on social media can bring remarkable success to your business, creating devoted brand advocates and even drive leads and sales. But with that said many small local businesses in Kenya are facing challenges, especially with the ongoing crisis, resulting in many being unemployed and in other cases, loss of revenue. For some, they may not be able to make rent for a physical shop. With Social Commerce or social shopping, some of those challenges can now find solutions.
eCommerce in Kenya can be a route to business growth, all you need to create a successful online business is a product that works and solves a problem. The other is to have a seamless purchase funnel that makes it easy for consumers to buy.
And this is what big brands and e-commerce platforms are doing with social commerce.
So, what is social commerce? Social commerce is selling products directly within social media platforms. With social commerce, the store — the entire shopping experience — happens without the customer ever leaving the social media site. It is a piece part of e-commerce in Kenya.
