Effective video marketing strategy creation involves understanding the growing role that video plays.
By the time you finish reading this 10 minute guide, at least 5000 hours of video would have been uploaded to YouTube.
Statista.com reports that a staggering 500+ hours of video are uploaded to YouTube every minute, equating to 30,000 hours of new content uploaded hourly.
Let that sink in for a minute.
Video now dominates the content shared on most social networks.
This includes live streams, webinars, YouTube, TikTok videos or Instagram stories.
Currently, 87% of digital marketers say that they include videos in their content strategy.
Furthermore, 51% of marketers state video as having the highest ROI compared to other content types.
Still on the fence about whether or not video content is worth investing in? Consider the following benefits video brings, amongst others:
– Studies show that including videos to a product or service page can result in a 144% increase in purchases.
