The power of LinkedIn Marketing Solutions or running effective LinkedIn Ads in Kenya for B2B is not widely known here in Kenya, which goes beyond the traditional perception of LinkedIn as just a recruitment platform.
Here at GrowthPad Digital Consulting, we get asked: What role do LinkedIn Ads in Kenya for B2B play in your marketing campaign? Which type of LinkedIn ads is most effective? Should you use video or image ads? How much do you need to spend on LinkedIn Ads to know they’re worth it?
There is a significant time and money investment required for LinkedIn compared to other platforms and having questions like these is normal, which is why we’ll answer them in this article.
Misconceptions about running LinkedIn Ads
Misconception 1 – LinkedIn clicks are too expensiveThe cost per click on most Linkedin ads accounts is outrageous. Business-wise, it is almost unjustifiable.It’s important to understand that LinkedIn Ads are expensive if they’re set up incorrectly.LinkedIn recommends spending $100 PER CLICK on average for our internal campaigns. However, that isn’t necessary in your case.We almost always hear the same answer when we engage with different brands here in Kenya and inquire how many leads and sales they are getting from LinkedIn Ad Campaigns:
