Online marketing platforms in Kenya provide businesses with opportunities to reach new customers at a relatively low cost. Most of these platforms are marketplaces, however, you will still require to have a marketing budget to ensure you reach a wider audience on the platforms. As Kenya continues to be a tech hub in sub-Saharan Africa, where 17 percent of its population uses digital media platforms. Online marketing platforms in Kenya can support a variety of functions within the realm of marketing over the internet.
The top 5 online marketing platforms in Kenya:
1. Social Media Marketing Platforms
Todays’ consumers are highly reliant on social media platforms such as Instagram, Facebook, LinkedIn, TikTok, and Twitter. This is why it is essential that brands are active across the platforms. Consider these social media stats in Kenya:
- On average users have about 5 social media accounts.
