So you wonder, “how can I create a buzz on Social Media in Kenya when re-launching my brand?” Before you market your product in Kenya, you must have an active plan. Spend time researching and get to know your industry so as to ensure you are developing an effective marketing strategy.
Today we are going to start off with a business case scenario, to give you a practical insight on how you could create an effective marketing strategy to relaunch your Brand in Kenya especially on Social Media.
Omondi’s Fashion Boutique faced a challenge: a huge, passionate group of fans (affluent women, age 27 – 45) had lost their connection with Omondi’s Fashion Line Brand. Omondi had not engaged them or communicated with them in a purposeful way for quite some time. These fans wanted more from their favorite Fashion Designer.
Omondi wanted to re-engage this audience as well as attract new clients to the brand. The team at Omondi’s Fashion Line had invested a lot in new designs and trends, product innovation, and were ready to tell their story.
At the same time, Omondi was forming some partnerships to help grow his Fashion Empire. The new partners and leadership on the brand understood that within this challenge that Omondi was facing, there was a great opportunity:
- If Omondi Fashion Business could engage and activate its fan base and, in the process, compel these Omondi’s fashion line lovers to purchase one or two more blazers or pants per month, the lift in the business could be exponential
- If Omondi’s could re-connect with their current fans in a meaningful way – and transform these fans into advocates who will share their love for Omondi’s Fashion Line – these fans would be the brand’s most effective (and cost-efficient) salesforce.
