Having a great digital marketing strategy is key for every business in Kenya to ensure growth. Creating an Impact on Social Media is not always easy to achieve. Companies should focus more on being social than just being on social platforms.
With the constant emerging tools and platforms, companies can easily fall into the trap of just being tactical with their online marketing instead of being strategic. According to the Global Digital Stats and Report, there were 22.86 Million internet users in Kenya in January 2020. Social Media Users were 8.80 Million.
The statistics also showed social media penetration stood at 17% in January 2020. From that information, you can see there is a large audience to tap into. Hence you will need a proper strategy to ensure an effective marketing strategy or plan.
Here is how you can create a winning social media marketing strategy in 7 Steps. Effective Tips For every business in Kenya.
- Set Social Media Marketing Objectives
Before creating any marketing plan, It’s crucial to first define your objectives before you got into too many details of activities and content. This will help keep you focussed, and also help track how well your marketing strategy is performing. Some objectives include; Drive website traffic, raise brand awareness or authority, Increase sales or retention, Improve customer support, Boost customer loyalty, and Increase PR mentions or media relations.Allocating different goals for each social media platform can be highly effective. The reason for this is, user behavior varies in each given platform. A good example, a bakery business might find that activities on Twitter may help you reach customer support goals, whereas on Instagram maybe it’s the best opportunity for social sales.
