As a leading animation company in Kenya that has been around since 2017, Growthpad Digital sees massive potential for explainer videos in digital marketing for the next 10 years.
An explainer video comes in a complete package that combines moving text, graphics, animation, still images, and any other format of communications you’d like to use to describe your business. It helps strengthens your company:
- Online presence
- Brand awareness
- Social media engagement
- Build stronger brand affiliation and reveal company personality
With a faster internet connection and the rapid growth of social media in Kenya, videos have become a ubiquitous part of our daily lives.
Incorporating explainer videos is an excellent way to assist potential buyers without having them read a lump of text. Hence it is crucial to convert your content into a visual format.
Videos have quickly shifted the digital marketing landscape in Kenya while changing the way customers engage with products.
As a matter of fact, 68% of people most prefer a short video to learn about a new product or service than any other text-based user manuals.
