Digital support for one of Kenya’s most sought-after bathing soaps
Puzzle
Fresh Fri launched a brand-new premium oil variant to the market which is fused with real garlic oil. How do they create awareness and demand among consumers looking for healthy and tasty cooking options?
Piecing the puzzle
We provided a strategic digital roadmap and delivered campaigns across various digital channels. We used social media, email marketing, influencer marketing, and online contests to showcase the benefits and features of the new product. We also created engaging and relevant content such as recipes, testimonials, tips, and videos that highlighted the product’s unique selling proposition.
Outcome
Fresh Fri’s product made a flavorful entry into the market, gaining attention, admiration, and sales. The strategic roadmap, combined with compelling campaigns, ensured that Fresh Fri not only introduced a new product but also secured a lasting presence in the market.
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