Digital support for one of Kenya’s most sought-after bathing soaps.
Puzzle
How do we build and maintain prominence and desirability across various seasons?
Piecing the puzzle
We provided a strategic digital roadmap and delivered campaigns across various digital channels. We used social media, email marketing, influencer marketing, and online contests to showcase the benefits and features of the new product. We also created engaging and relevant content such as recipes, testimonials, tips, and videos that highlighted the product’s unique selling proposition.
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